Generative Engine Optimization (GEO)

Product Source-Worthy Content

• Produce content that has a strong point of view based on real experience and subject matter expertise

• Share original research and proprietary data to offer unique insights that competitors can’t replicate

• Prioritize depth and specificity over surface-level commentary

Brand and Author Entity Optimization

• Develop authority for author profiles with About pages, detailed bylines, and a strong LinkedIn presence

• Build topical authority for your brand by consistently covering relevant and timely topics

• Position your brand as a trusted source that LLMs can retrieve

Citation Engineering

• Build backlinks to pages that reference quote your content to reinforce authority signals

• Invest in PR and thought leadership to earn placements on high-authority websites

• Create digital breadcrumbs—mentions, links, structured data—that help LLMs connect the dots back to your brand

Technical Optimization

• Make sure your website is fast, crawlable, and easy to index so search engines and LLMs can access your content

• Use semantic markup and metadata to signal the context and credibility of your content

• Structure your pages with clean, well-organized HTML to improve machine readability